In an increasingly competitive business landscape, engaging with audiences and standing out from the crowd is crucial for enterprises.
But 76% of consumers get frustrated at organizations that don’t deliver a personalized experience (McKinsey).
Thus, many organizations are embracing personalized video marketing as a key element of successful engagement strategies.
However, customer data is a basic element of personalization efforts.
And if we talk about personalization, companies also need to address information security and compliance challenges.
In the end, your brand’s reputation and your customer’s data are at risk.
Video software vendors must meet legal and compliance criteria. This helps them ensure secure and reliable infrastructure and service for clients and their audiences.
To address this challenge, Pirsonal, a leading provider of personalized video software, we have achieved ISO 27001 certification.
The certification shows that we are committed to data security. It helps enterprise customers use personalized videos to capture the attention of crowded audiences.
This article discusses the importance of secure audience engagement in enterprises. It highlights Pirsonal’s ISO 27001 certification and its impact on customer engagement.
Additionally, it mentions the benefits of using personalized video software in enterprises.
The Importance of Audience Engagement
Enterprise-level companies face the challenge of capturing and retaining the attention of increasingly saturated audiences.
At Pirsonal, saturated audiences are individuals like you and me that are constantly bombarded with messages from brands trying to get their attention.
Because most messages are irrelevant, these audiences little by little start ignoring most of them.
As a result, current and potential customers don’t engage.
With poor customer interaction, they don’t buy.
This is when increasing enterprise challenges like churn, ineffective marketing campaigns, complaints, and long sales cycles happen.
En realidad, companies with above-average customer experience perform better financially than their competitors.
Traditional enterprise marketing methods often struggle to cut through the noise and create meaningful connections.
To succeed, businesses must find innovative ways and software to engage their target audience.
With these innovative ways, brands can deliver personalized experiences that resonate with individual preferences and interests.
The Role of Personalized Video Software
Personalized video software refers to a technology platform or tool that enables businesses to automatically create personalized and individualized video content at scale for their target audience.
It uses data and video production to create personalized videos that match the preferences, interests, and characteristics of each viewer in a scalable way.
Personalized video software, then, has emerged as a powerful tool for enterprises to enhance audience engagement.
Then, by leveraging data insights and advanced technology, personalized video software allows businesses to create dynamic and tailored video content for each viewer.
Here is an example of a personalized video made by Pirsonal’s personalized video software:
These videos can incorporate personalized text messages, images, voice-overs, video clips, interactivity, and even real-time data.
As a result, interactive personalized videos create a unique and immersive experience for the audience.
These tools are rapidly becoming one of the favorite tools at enterprise-level companies and their marketing teams.
These organizations are looking for ways to mejorar la experiencia del cliente.
Superior engagement is the result of creating engaging experiences that improve customer relationships.
However, this also comes with challenges.
The Importance of Data Security in Personalized Marketing
Businesses collect and process vast amounts of data to personalize marketing.
The most effective personalized videos are those that truly take into account the viewer’s context through data.
This data often can include sensitive information, such as customer details and confidential customer data.
Después, ensuring the security and privacy of this data is crucial to protect both businesses and their clients from potential breaches or misuse.
The number of enterprise brands paying close attention to this is increasing.
Nowadays, marketing teams are required to showcase different software vendors to the Legal and Compliance teams.
The goal is for both teams to determine if these vendors meet their organization’s information security standards.
Moreover, personalized video software needs more than just scalability, expert support, and being a market leader.
Pirsonal understands the importance of data security and has taken proactive measures to address this concern by obtaining the ISO 27001 certification.
What is ISO 27001 Certification?
ISO 27001 is an international information security management system (ISMS) standard.
This certification provides a framework for implementing, operating, monitoring, reviewing, maintaining, and improving an organization’s information security management.
The certification demonstrates that an organization has established and maintains a robust system to manage information security risks effectively.
Pirsonal’s ISO 27001 Certification: Ensuring Data Security In Personalized Video Marketing
Pirsonal’s ISO 27001 certification shows our commitment to data security for clients to enjoy and provide personalized marketing communications securely.
Pirsonal Achieves International Security Standard UNE-ISO/IEC 27001:2017
As I mentioned, ISO 27001 is an internationally recognized standard for information security management systems.
This certification provides enterprise customers with a reliable international standard audited by a third party through numerous processes.
Thus, these processes are meant to validate, reinforce, and support policies and systems for secure business growth, reducing information security risks.
With this, we cover two big areas with our ISO 27001 certification:
- Personalized marketing and video infrastructure, systems, and processes, including Pirsonal’s personalized video software, reproductor de video interactivo, Páginas de aterrizaje personalizadas, Pirsonal’s herramienta de video para crear plantillas para videos dinámicos, and more.
- Servicios profesionales to help clients successfully implement video personalization programs.
Advantages of Choosing A Personalized Video Solution with An ISO 27001 Certification
Then, by obtaining this certification, we demonstrate our dedication to implementing robust security measures so that customers succeed in their customer engagement initiatives with data-driven videos.
Going above and beyond for clients means more than just offering a flexible video personalization solution that can be customized for any team, audience size, and workflow, which already sets Pirsonal apart in this market.
There are other key advantages for enterprise customers:
- Enhanced data security: ISO 27001 provides a systematic approach to managing information security, ensuring the confidentiality, integrity, and availability of data.
- Compliance with regulatory requirements: ISO 27001 helps organizations align with various legal, regulatory, and contractual obligations related to data security.
- Increased client confidence: ISO 27001 certification serves as tangible proof of Pirsonal’s commitment to data security, fostering trust and confidence among its enterprise clients.
- Reduced Security Incidents: By implementing robust security controls, organizations can minimize the likelihood and impact of security incidents or data breaches.
- Improved Business Reputation: ISO 27001 certification demonstrates Pirsonal’s dedication to protecting client data, enhancing its reputation as a trusted provider of personalized video software.
It also translates into making sure that our client’s personalized video programs commit to international information security standards, processes, and systems.
As a result, marketing teams can be certain that their marketing efforts not only comply but thrive, no matter the size of their program.
Boosting Enterprise Customer Engagement Through Secure Video Personalization
The ISO 27001 certification obtained by Pirsonal has significant implications for enterprise customer engagement looking to securely boost customer engagement through interactive video personalization.
Enterprises often handle large volumes of sensitive data, including customer information and confidential business data.
By partnering with Pirsonal, these enterprises can have peace of mind knowing that their data and human-powered processes are protected by industry-leading security measures.
With the use of personalized video software, enterprise customers can deliver targeted and relevant video content to their audiences.
By tailoring the content to individual preferences and interests, personalized videos can capture attention, evoke emotions, and drive desired actions.
This level of customization and personalization is crucial in engaging audiences who are inundated with generic marketing messages.
The Certification Process
To achieve ISO 27001 certification, Pirsonal had to undergo a rigorous evaluation of its information security management system.
The process involved several stages, including:
- Gap analysis: Identifying areas where Pirsonal’s existing security measures fell short of ISO 27001 requirements.
- Risk assessment: Analyzing potential risks to information security and implementing appropriate controls.
- Documentation: Developing and documenting policies, procedures, and guidelines to ensure compliance with ISO 27001 standards.
- Implementation: Implementing the necessary security controls and measures to address identified risks.
- Internal auditing: Conducting internal audits to assess the effectiveness of the implemented controls.
- External audit: Engaging an independent certification body to evaluate Pirsonal’s information security management system and determine compliance with ISO 27001 standards.
Benefits of Personalized Video Software
Personalized video software offers several benefits for enterprises looking to enhance audience engagement:
- Improved audience relevance: By delivering personalized video content, enterprises can ensure that their messages resonate with individual viewers, increasing relevance and connection.
- Enhanced emotional impact: Personalized videos have the power to evoke emotions by addressing viewers directly and catering to their unique needs, preferences, and experiences.
- Higher conversion rates: Personalized video content that speaks directly to viewers’ interests and pain points can significantly increase conversion rates and drive desired actions.
- Data-driven insights: Personalized video software provides valuable data and analytics, enabling enterprises to understand audience behavior, preferences, and engagement levels better.
- Improved customer loyalty: By delivering personalized experiences, enterprises can foster stronger relationships with their customers, leading to increased loyalty and repeat business.
Conclusión
Pirsonal’s ISO 27001 certification reinforces our commitment to data security and positions our company as a trusted provider of personalized video software for enterprise customers.
Businesses can use personalized videos to stand out, connect with busy audiences, and deliver meaningful messages that feel personal.
With Pirsonal’s secure and innovative solutions, enterprises can captivate their target audience, boost engagement, and drive meaningful business results.
Wondering how Pirsonal can help you boost customer engagement with personalized videos?
Most personalized video vendors are either too complex or don’t comply with the demanding requirements of enterprise customers.
Pirsonal stands out as the exclusive video companion that offers not only flexible solutions capable of adapting to any team, audience size, and workflow but also expert assistance to ensure client success.
FAQs
- What is ISO 27001 certification? ISO 27001 certification is an internationally recognized standard for information security management systems that ensures organizations adhere to strict security practices to protect sensitive data.
- How does personalized video software enhance audience engagement? Personalized video software allows businesses to create tailored video content for individual viewers, resulting in higher relevance, emotional impact, and engagement.
- What are the benefits of personalized video software for enterprises? Personalized video software offers benefits such as improved audience relevance, higher conversion rates, enhanced emotional impact, data-driven insights, and improved customer loyalty.
- How does Pirsonal’s ISO 27001 certification benefit enterprise customers? Pirsonal’s ISO 27001 certification assures enterprise customers that their data is protected by robust security measures, ensuring confidentiality and minimizing the risk of data breaches.
- How can personalized videos help enterprises stand out from the competition? Personalized videos allow enterprises to deliver customized and relevant content that resonates with individual viewers, helping them cut through the noise and create meaningful connections.
- What’s a personalized video vendor with ISO 27001 certification? Pirsonal is a secure personalized video vendor with ISO 27001 certification. Customers also choose Pirsonal because it offers a flexible platform and services that adapt to any team, audience size, and workflow so that customers succeed.
