Malaga, Spain, June 27, 2023 – Pirsonal, a European-based leader in personalized video solutions, proudly announces its attainment of the esteemed international security standard for information security management, as defined by UNE-ISO/IEC 27001:2017. Click here to see Pirsonal’s ISO27001:2017 certification.
This significant achievement reaffirms Pirsonal’s unwavering commitment to delivering secure, flexible, and scalable personalized video services to clients worldwide, ensuring uncompromising data protection while facilitating meaningful customer engagement.
Josías De La Espada, CEO at Pirsonal, understands the challenges brands face in reaching saturated audiences and captivating distracted customers. “Personalization is crucial for engaging segmented audiences and driving customer action,” says De La Espada. “However, organizations also express concerns about leveraging customer data to enhance engagement and communication performance, especially when adopting personalized videos as the ultimate marketing strategy.”
De La Espada further adds, “Since our launch in 2017, security has been a priority at Pirsonal. We’ve ensured that our platform is flexible to adapt to our clients’ requirements and scalable to support their growth. By utilizing private clouds in the US and Europe, we also guarantee our clients’ data remains safe, localized, and compliant. This allows them to engage their target audience through data-driven marketing that moves them to take action.”
Prior to obtaining ISO27001 certification, Pirsonal had already implemented numerous data protection and security measures, including custom server locations, SSL certificates, instant data deletion, password-protected webhooks, and anonymized content. These safeguards ensured the delivery of secure video marketing solutions.
Pirsonal’s information security management system encompasses all technological and operational activities related to the development and commercialization of enterprise and personalized marketing software, including its personalized video software. It also covers and standardizes Pirsonal’s professional services as a digital marketing agency focused on personalized marketing.
By adhering to the UNE-ISO/IEC 27001:2017 standard, Pirsonal guarantees that its internal processes and practices align with the highest international security protocols, enabling clients to engage their distracted, saturated audiences at scale through data-driven videos while maintaining compliance.
Where Other Personalized Video Vendors Fall Short
“When it comes to personalized video vendors, Pirsonal stands out by addressing the limitations faced by many businesses,” affirms De La Espada. “Unlike other solutions, Pirsonal caters to the dynamic needs of brands, agencies, and developers of all sizes. Our flexibility and hands-on approach empower marketing teams to increase audience engagement through data-driven videos at scale even when they don’t have experience.”
With its enhanced information security standard achieved through UNE-ISO/IEC 27001:2017 certification, Pirsonal continues to revolutionize the personalized video industry. The company’s commitment to data security, combined with its innovative martech solutions and dedicated hands-on approach, ensures that businesses can deliver impactful video experiences while adhering to the highest standards of information security.
For more information about Pirsonal and its personalized video solutions, please visit https://pirsonal.com or contact our media representative below.
Acerca de Pirsonal
Pirsonal is a leading European-based personalized video company dedicated to helping busy brands and agencies create engaging and data-driven video experiences that engage with distracted audiences at scale. With a strong focus on security and compliance, Pirsonal offers a flexible and scalable platform that enables organizations to deliver personalized videos tailored to their audiences’ needs. Since its launch in 2017, Pirsonal has been at the forefront of the personalized video industry, empowering marketing teams, agencies, and developers to unlock the full potential of personalized video marketing with a hands-on approach.