Video Marketing Trends To Watch Out For In 2024

Are you ready to take your video marketing game to the next level? The year 2024 is fast approaching, and with it comes a new set of trends that will dominate the world of video marketing.

From the integration of AI to the rise of automated personalized video content, these trends are set to transform the way businesses connect with their customers.

In this article, we’ll take a closer look at the five video marketing trends you need to watch out for in 2024, including AI and personalized video to boost customer engagement.

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The Power of Video Marketing

Video marketing has become an essential tool for businesses of all sizes. Companies can use it to connect with customers more effectively, by sharing their brand message and promoting their products or services in an engaging way.

Videos are also highly shareable, making them an effective way to increase brand awareness and attract new customers.

With the rise of social media and the increasing accessibility of video creation tools, video marketing has become more accessible than ever before.

However, with so many businesses jumping on the video marketing bandwagon, it can be challenging to stand out from the crowd. That’s where these five video marketing trends come in.

To understand the trends I’m about to share with you, make sure to watch the following video. In the video, I explain how to strategically use video across the customer journey to boost engagement.

You’ll learn what type of video makes sense and how to use personalization to help your audiences take action.

The 5 Video Marketing Trends To Watch Out For In 2024

Trend 1: Increased Use of AI in Video Marketing

Artificial intelligence is rapidly transforming the way businesses approach video marketing. In 2024, we can expect to see even more businesses using AI to create and distribute video content.

Here are two sub-trends to watch out for:

AI-Generated Video Content

AI-generated video content is becoming increasingly popular in the world of video marketing.

One of the key benefits of AI video is that it can help businesses create more personalized and engaging video content that resonates with their target audience.

AI algorithms can analyze customer data and generate personalized video content that is tailored to each individual’s interests and preferences.

This image shows an automated personalized video with text and audio personalization for an individual customer named James. The video explains the customer's monthly contribution to a pension plan.This can help businesses create more engaging and relevant video content that resonates with their target audience.

For example, creating videos with available or custom avatars where all you have to do is simply type in the text.

It’s a great option for cost-effective video marketing when you need a character but lack the time or resources to produce the videos at scale with text-to-speech or automated voices.

AI-Powered Personalized Video Recommendations

Another trend to watch out for in 2024 is the use of AI-powered personalized video recommendations. AI algorithms can analyze customer data to recommend personalized video content that is tailored to each individual’s interests and preferences.

This can help businesses increase engagement and conversions by delivering highly relevant video content to their target audience.

Trend 2: Personalized Videos for Customers

Personalized video content is becoming increasingly popular in video marketing, as it allows businesses to create videos that are tailored to the viewer’s CRM data, interests, and preferences.

Businesses can use customer data and analytics to create targeted advertising, improve email engagement, provide personalized product recommendations, or even send personalized video or onboarding messages from company executives.

Vídeo marketing personalizado can create a more engaging and memorable experience for the viewer, leading to increased engagement and brand loyalty.

Trend 3: Interactive Video Content

Interactive video content is another trend to watch out for in 2024. Interactive video content allows viewers to engage with the video content in a more immersive way, which can help increase engagement and improve the overall customer experience.

Here are two sub-trends to watch out for:

Interactive Product Demonstrations

Interactive product demonstrations are becoming increasingly popular in the world of video marketing.

This type of video content allows viewers to interact with the product in real time, which can help increase engagement and improve the customer experience.

Businesses can use interactive product demonstrations to showcase the features and benefits of their products in a more engaging and interactive way.

Con personalized calls-to-action buttons, these interactive product demonstrations can be even more effective. Personalized calls-to-action are 200% more effective than generic ones.

Here is a screenshot of an interactive video:

Video interactivo con opciones para elegir la ruta del espectador

In this screenshot, I highlight the personalization in the interactive video:

Vídeo interactivo con campos de personalización

Interactive videos can be embedded on Páginas de aterrizaje personalizadas to improve the engagement of these videos.

Gamification in Video Marketing

Gamification with video is another trend to watch out for in 2024. Gamification involves adding game-like elements to non-game contexts, such as video marketing.

By adding elements like points, badges, and leaderboards to video content, businesses can make the viewing experience more interactive and engaging.

Gamification can motivate viewers to perform certain actions, including sharing the video on social media or subscribing to a newsletter.

Trend 4: Short-Form Video Content

Short-form video content is becoming increasingly popular among consumers, especially with the rise of TikTok and Instagram Reels.

In 2024, we can expect to see businesses using short-form video content to reach younger audiences and create snackable content.

Here are two sub-trends to watch out for:

The Rise of TikTok and Instagram Reels

TikTok and Instagram Reels have become hugely popular platforms for short-form video content.

In 2024, we can expect to see businesses using these platforms to create engaging video content that resonates with younger audiences.

By using popular music and trends, businesses can create fun and shareable content that can help increase brand awareness and engagement.

Video localization will also play a big part thanks to automation.

Bite-Sized Video Ads

Short-form video ads are also becoming more popular among businesses. These ad formats are giving brands and agencies many ways to be more creative in advertising.

With consumers’ attention spans becoming shorter, businesses can use bite-sized video ads to quickly grab their attention and promote their products or services.

These types of ads are particularly effective on social media platforms where users are scrolling quickly through their feeds.

Trend 5: Live Video Streaming

Live video streaming has become increasingly popular in recent years, and we can expect to see businesses using this trend more in 2024.

Live video streaming allows businesses to engage with their customers in real time and create a more authentic and personal connection.

Here are two sub-trends to watch out for:

Real-Time Customer Engagement

Live video streaming allows businesses to engage with their customers in real time, answering questions and addressing concerns.

Este tipo de customer engagement and personal touch can help build trust and loyalty among customers and create a more personal connection.

Behind-the-Scenes Footage

Another trend to watch out for in 2024 is the use of live video streaming to show behind-the-scenes footage.

This can help businesses give their customers a glimpse into their operations and create a more personal connection with their audience.

Trend 6: Video Storytelling

Storytelling has become an increasingly important part of video marketing, and we can expect to see businesses using this trend more in 2024.

Here are two sub-trends to watch out for:

Emotional Storytelling in Video Marketing

Emotional storytelling is becoming increasingly popular in video marketing. By creating emotional connections with their audience, businesses can build trust and loyalty and create a more memorable brand experience.

Brand Storytelling Through Video Marketing

Another trend to watch out for in 2024 is the use of video marketing to tell a brand’s story. By sharing their brand’s values, mission, and history, businesses can create a more authentic and personal connection with their audience.

Conclusión

In 2024, video marketing will undergo major changes. These changes will make video marketing more scalable and automated for businesses.

By embracing these trends, businesses can create more engaging and relevant video content that resonates with their target audience.

To stay ahead of the competition, make sure to keep these trends in mind and incorporate them into your video marketing strategy.

To learn more about personalized video marketing and AI, siéntete libre de llegar. At Pirsonal, we help marketing teams, agencies, and integrators embrace and scale video personalization and AI so that they engage with their saturated audience.

Pirsonal adapts to your team’s expertise, audience size, and workflow so that you succeed with video marketing that is personalized, relevant, and scalable.

B2B Marketing Team Working On Performance OptimizationBusiness colleagues working on a video marketing strategy