Established in 1972, HITEC is the world’s largest hospitality technology exposition and conference. The events bring together the brightest minds and hottest technology for an unparalleled expo, top-notch education program and networking. In 2017, HFTP broke barriers by expanding its event internationally to our lovely Europe and The Middle East. These regional conferences serve as a counterpart to the larger North American event. The next HITEC Europe, the regional counterpart to HFTP’s recognized HITEC, will start on April 9.
For the first time, the team at Pirsonal will participate. This is the third hospitality event we support in less than a year. You can find us at the Innovation Lab, part of Entrepreneur 20X (E20X) at HITEC Europe. We’ll also be pitching about Pirsonal’s personalized multimedia marketing platform and Guest. Through Guest we help our hotel clients to get more direct bookings, revenue per client and guest happiness through strategies, personalized marketing, and marketing automation focused on the individual.