If you are looking to improve your marketing strategy, consider adding customized content to your promotional efforts. This means individualizing your video ads to the needs and experiences of each of your customers. Personalized video ads are more likely to evoke a reaction from a specific viewer because the content is tailored to his journey, funnel stage, and objectives. As long as you have the right technology to make them, you should be able to harness the power of personalized promotional videos with any form of structured data to increase engagement and accelerate sales.
It makes sense for your business to personalize content when promoting anything to your customers. Marketers have seen an average increase in sales by 20 percent when they provided personalized experiences to their customers. In personalized emails, businesses have reported six times higher transaction rates. These numbers contribute further to the importance of using personalized video ads, no matter which communication channels you use.
To understand the importance of personalized content in videos, try putting yourself in the shoes of your customer or an audience. A conventional promotional video feels rather impersonal and generalized, and it may not be able to deliver the answers you seek about the product, making you unconvinced as to why you should buy it. According to research, 74 percent of customers are frustrated when content in a website is not personalized, and 79 percent of them revealed that they are more likely to engage with personalized offers, which have been tailored according to their previous interactions with the business.
There is no doubt that personalized videos can generate desired reactions and behaviors as it drastically enhances the customer experience. You can get on the trend of personalized video ads by adopting a high-quality personalized video marketing platform that is scalable and capable of using your structured data to create one-of-a-kind content that will impress your viewer, no matter where they view it.
Now, working with personalized video marketing is not just like any other type of marketing initiative. Use this free personalized videos strategy checklist to get it right from day one. It shows the exact steps we follow when creating a personalized video marketing campaign or automation workflow for our clients. BTW, learn the skill you need to successfully lead a personalized video project (audio).
